Yeisha, 20, Quirky, Graphic Design, London
Ask Me Anything
Lectures and Wrokshop notes, photos, links and recordings were collected by:
Group Members working collaboratively for a project for Green Week at LCC
Walter:- wrinkle mania
‘Health and quality for those in poverty’
Sanitation: 2.5 billion don’t have any
1.7 billion use pit latrine. - smell, scared of falling in
Every 20secs a child dies of deoherrea
Meta - from South Africa. Runs the community toilet
30 years without toilets. Healthy, clean, privacy.
Solutions: gates foundation. Flush toilets will not work in under developed countries. It’s not a sustainable solution.
Sanitation a ventures team - toilet designed to process waste and make it safe to be released into the soil. Tiger toilet. (Pathagon bacteria creates sickness why sanitation is an issue)
Challenges: costs, distribution and promotions, getting people to buy them “behaviour change”, making it a priority - investors, government, entropenuer
Audience, channels and media.
Recovering volume from waste working with David Drew
Waste into gold.
Oil fuel runs into the sea. Recycling an MOD ship in a dry dock to prevent that.
Ships. The sea. And underwater.
The theme of reusing over recycling is better and more important and needs to be put out there! Focus on that?
When building and creating thinking about it being decomposed and destroyed the end is as important as the beginning.
Thames21 - looking after rivers and lakes
Rain washes the oils and dirt into the rivers. Solution: at a car park a garden surrounding the car park enables the water to be fed into the soil and be clean by the team it reaches the river.
Olympic park - polluted water comes from further up in the park - oxygen generator to stop the fish dying but the Warner is still being polluted.
Anti bacterial hand wash damages lives like frogs and other amphibians. And toothpaste.
Look into how toothpaste can be used differently or diff types of toothpaste so when it goes down the drain its helpful and not damaging.
Road drains lead to rivers. A fish symbol or paint for awareness to let people know.
Communication is not there. Information is limited. Dead rainbows - oil mixed with the water on the road from the cars!
Love the Lea
Reconnect and understand the water cycle and how it’s dependent on us and the changes we can make. It’s something that is going on and the media is telling us that they are dealing with it but they are not.
Companies that have lowered pollution, still not helping.
Switzerland. Have clean rivers. How?
Everyone can make a difference. Change comes quicker from the people change than going to the government.
Wash your cars in grass
Car washes??? Any ideas
This presentation is about water & food.
Firstly, introducing the idea of value chain. People care about where your belongs come from (e.g. My shoes come from Germany), but not care about water and food.
Your role could help the supply chain run better.
Then, he asked us these questions: How much water we need to produce food? How much we wasted?
Answer: It’s hard to do the research because food is cheap. We don’t know certain way to do the research.
Food is cheap —> danger (because people throw them away)
Water is important in food that supply you.
90% of the water in the food, 10% of the water that we know about is in the tag of home (e.g. flesh toilet, using washing machine)
90% of water invest in food. —> farmer manage water.
We need responsible consumers!
Bed example: Some company not paying tax. (e.g. Starbucks)
Then, he showed us these:
TEDxOslo - Angela Morelli - The Global Water Footprint of Humanity
(We watched the first 5mins of the video, then stopped)
Inspiring Sustainable Living
A huge part of the impact of our business comes from people using products. So inspire them to use the products in a more sustainable way is a big priority for us.
We can’t be program. Instead there are a lot of things that influence the way we behave.
Motivate people to shift the sustainable behavior:
1. Identify the behavior we want to change and the more sustainable one we want to change to.
2. We need to find out what stop people from doing the more sustainable thing, what can get them to start and what can get them to stick to the new behavior.
5 behavior fillers (to make people do things differently):
1. Make it understood
2. Make it easy
3. Make it desirable
4. Make it a habit
The presentation talked about:
1. how important water is in food.
2. supply chain—> food & water supply chain.
90% of water in food supply chain.
Water we need for job: Only 2.5-5km water we need for a day individually.
We as communicator should help the consumers to shift the behavior.
2.5km water —> vegetarian
5km water—> meat eater
Food supply chain looks like a market, but have no rule, no account rule for water that water is the input.
The better communicating still have no impact of misusing water.
He said he has a list of project that he help with communicating into the supply chain about consumer waste of food & the choice of diet, but also communicating the supply chain the important sort of the private setter activity having accounting rule which cause them to behave in a way which is good for society.
Cheap food—> bad for our environment
Then, he mentioned about population.
The population of China decreased (because of the one child family policy is be introduced) —> 300million people not here —> saved a lot of water —> help us to have more time to get organize.
He showed us this video:
(He said this video communicate number in an exciting way)
Question: People don’t care about number. How to persuade people?
He said he care about number himself. (then he talked a lot of things about politic, history, water war, climate change). The point that: yes, there are lots of people doesn’t want to hear numbers, but the key people in that, a little of process in the supply chain just effective if you haven’t got them. You need to select your targets to use that numbers.
Question: Water for food production. Why it seems to be wasted instead of be reused?
He said green water tends to look after itself. And blue water is mainly wasted. It’s a danger to waste it.
An invitation to continue the promotion of essential water messages
To Angela Morelli recognized for the 2013 II Monito del Giardino environment award on the theme “Water for the Future”
Angela Morelli is a graduate in Design of the Central St.
Martins of the University of the Arts London and
collaborates with numerous international scientific
research centers. In 2012 she was short-listed as a
Young Global Leader by the World Economic Forum.
She has collaborated with Arjen Hoeckstra, founder of
the Water Footprint Network and with Tony Allan,
inventor of the concept of virtual water. Her aim has
been to make families aware of the immense quantity of
water that they “eat” and waste, being prisoners of a
consumer vision and a lack of understanding of life itself.
The reasons why the Il Monito del Giardino jury
points to the studies and work of Angela Morelli as a
model in the field
For having placed at the center of her mission as a
“communications architect” the sustainable use of
natural resources and fair access to them.
For having promoted awareness of a planetary
emergency - the lack of water.
And for fostering with professional design and courage
faith in mankind in those who govern.
What I need
To communicate what?
1 The different types of water - green, blue, re-used,
2 The value of water.
3 That farmers manage water in food supply chains
We need them to produce more - food - with less water.
Intensify and steward water ecosystems sustainably.
4 That we must not waste food.
Wasting food wastes water.
As well as scarce energy and other expensive inputs.
Communicate to whom?
1 To consumers in society - us. We vote and consume.
We use markets and need government.
We waste between 30 and 50% of what we buy.
2 To consumers that they will have to pay for all the
costs of food that enable farmers to have secure
livelihoods and be good stewards of water ecosystems.
3 To farmers in food supply chains that manage the
90% of water in food supply chains.
4 To the super-markets in the supply chains.
5 To scientists, international agencies, governments.