Industry Project with Icodesign in London
Brief: Research and develop a brand for a ‘healthy’ Shish Kebab restaurant to be launched in City of London this summer.
Lezzet was the name of my proposed restaurant.
I was working with Viv and Steve from Icodesign in London for about 4 weeks, who provided feedback and advice on how they go about such projects in the real world.
Had a great time working with them, they gave a lot of useful research methods etc, had a lot of motivation from the fact that it was a live project.
I was really happy with my final outcome - I put a lot more time and effort into this project compared to others, and really enjoyed it. I suggested to LCC that more industry set projects are introduced into the curriculum. Branding has also become a possible career pathway for me.